HiBus Hawaii

BRANDING DESIGN

We needed to create a new brand concept to introduce twelve new trolleybuses to the tourism market. But multiple trolley buses at each travel agency can be overwhelming for tourists. Therefore, we aimed to create a special bus that stood out to travelers and a brand that increased the company’s value.

To achieve our goal of creating a signature bus that represents Hawaii, we gave the brand an easy-to-remember name: HiBus (HAWAII + BUS). Furthermore, we used nature, plant, and food motifs that symbolize Hawaii: the pineapple, the ocean, and the Hibiscus flower. With this unique design, the HiBus is recognizable from a distance and differentiates itself from other trolleybuses.

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